Iván Silva

20 things PR clients should know

Posted by in Advertising, Communication, Communications, Derivations, Public Relations

20 things PR clients should know By Elizabeth Friedland Refill the cup of coffee, take a deep breath, and know youre not alone. 1. No, we don’t know every journalist everywhere across the universe—not that it matters. Even journalists whose weddings we were in will turn down our pitches occasionally. 2. A good publicist doesn’t have to be based in New York or Los Angeles to be effective. Ever heard of this crazy thing called email? 3. Few things actually warrant a press release … 4. … And a creative…read more

Jul.23
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Developing a campaign

Posted by in Advertising, Communication, Communications, Public Relations

               I.     Situation Analysis (SWOT): This step is assessed for both internal and external areas as needed. Strengths – Define the advantages, strengths, resources, and the unique selling point the organizations has.                                                         i.     Provides the organization with a realistic view of what is positive about them and that are occurring with competitors. Weakness – Identify areas that need improvement, should be avoided and what leads to losses.                                                         i.     Isolates areas that require attention and are a threat to the organization and also identifies the weakness of the competition….read more

Jan.13
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A discussion on the Truth campaign

Posted by in Advertising, Communication, Communications, Derivations, Public Relations

Then, discuss The Truth (http://www.thetruth.com) campaign in terms of what should have been done at each step in the campaign planning process (situation analysis, research, etc.—all the steps that you had to do for your Campaigns proposal for Dr. Guerra).                I.         Situation Analysis (SWOT): The American Legacy Foundation who runs the campaign was founded under the terms of the Master settlement agreement between the US tobacco companies and 46 states and 5 territories. Their position is rather unique as funding directly came from the tobacco companies. Furthermore, key areas…read more

Jan.11
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A Presentation on Digital marketing for startups

Posted by in Communication, Derivations, Public Relations

For those of you who are interested in some tips for start-ups, go get-etters, or entrepreneurs Dave Knox put together a nice presentation with some basic and interesting material. Look it over and share your thoughts. Digital marketing for startups View more presentations from Dave Knox  

Dec.28
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Can we please stop asking, ‘What is PR?’

Posted by in Derivations, Public Relations

Here are three questions that people should stop asking: 1. Is PR a profession? Of course it is a profession. The only people who wonder whether it’s a profession are the people actually in the profession. Calm down. Yes, people take you seriously—except when you ask this question! 2. What is PR? Edward Bernays, a colorful bloke we generally accept as the founder of public relations, defined PR in the early 1900s as: “… a management function that tabulates public attitudes, defines the policies, procedures, and interests of an organization…read more

Dec.25
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