Iván Silva

20 things PR clients should know

Posted by in Advertising, Communication, Communications, Derivations, Public Relations

20 things PR clients should know By Elizabeth Friedland Refill the cup of coffee, take a deep breath, and know youre not alone. 1. No, we don’t know every journalist everywhere across the universe—not that it matters. Even journalists whose weddings we were in will turn down our pitches occasionally. 2. A good publicist doesn’t have to be based in New York or Los Angeles to be effective. Ever heard of this crazy thing called email? 3. Few things actually warrant a press release … 4. … And a creative…read more

Jul.23
0

Developing a campaign

Posted by in Advertising, Communication, Communications, Public Relations

               I.     Situation Analysis (SWOT): This step is assessed for both internal and external areas as needed. Strengths – Define the advantages, strengths, resources, and the unique selling point the organizations has.                                                         i.     Provides the organization with a realistic view of what is positive about them and that are occurring with competitors. Weakness – Identify areas that need improvement, should be avoided and what leads to losses.                                                         i.     Isolates areas that require attention and are a threat to the organization and also identifies the weakness of the competition….read more

Jan.13
0

A discussion on the Truth campaign

Posted by in Advertising, Communication, Communications, Derivations, Public Relations

Then, discuss The Truth (http://www.thetruth.com) campaign in terms of what should have been done at each step in the campaign planning process (situation analysis, research, etc.—all the steps that you had to do for your Campaigns proposal for Dr. Guerra).                I.         Situation Analysis (SWOT): The American Legacy Foundation who runs the campaign was founded under the terms of the Master settlement agreement between the US tobacco companies and 46 states and 5 territories. Their position is rather unique as funding directly came from the tobacco companies. Furthermore, key areas…read more

Jan.11
0