20 things PR clients should know

By Elizabeth Friedland

Refill the cup of coffee, take a deep breath, and know youre not alone.

1. No, we don’t know every journalist everywhere across the universe—not that it matters. Even journalists whose weddings we were in will turn down our pitches occasionally.

2. A good publicist doesn’t have to be based in New York or Los Angeles to be effective. Ever heard of this crazy thing called email?

3. Few things actually warrant a press release …

4. … And a creative PR professional can still brainstorm ways to achieve your goals without one.

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