Iván Silva

A Presentation on Digital marketing for startups

Posted by in Communication, Derivations, Public Relations

For those of you who are interested in some tips for start-ups, go get-etters, or entrepreneurs Dave Knox put together a nice presentation with some basic and interesting material. Look it over and share your thoughts. Digital marketing for startups View more presentations from Dave Knox  

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Investment Wisdom, Inflation and Hyperinflation

Posted by in Derivations

  Real Probability’ of Hyperinflation, Harkins Says     “Hyperinflation is largely a twentieth-century phenomenon. The most widely studied hyperinflation occurred in Germany after World War I. The ratio of the German price index in November 1923 to the price index in August 1922—just fifteen months earlier—was 1.02 × 1010. This huge number amounts to a monthly inflation rate of 322 percent. On average, prices quadrupled each month during the sixteen months of hyperinflation.”Read more In economics, hyperinflation is inflation that is very high or out of control. While the…read more

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Can we please stop asking, ‘What is PR?’

Posted by in Derivations, Public Relations

Here are three questions that people should stop asking: 1. Is PR a profession? Of course it is a profession. The only people who wonder whether it’s a profession are the people actually in the profession. Calm down. Yes, people take you seriously—except when you ask this question! 2. What is PR? Edward Bernays, a colorful bloke we generally accept as the founder of public relations, defined PR in the early 1900s as: “… a management function that tabulates public attitudes, defines the policies, procedures, and interests of an organization…read more

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Public relations and social media: Is this a relationship made to last?: PRSA

Posted by in Communication, Derivations

{Frankly, SEO’s high ranking surprised me, while the consistency with which Twitter, Facebook and blogs were given a 10, 9 or 8 makes it clear that right now they are the big three for PR. A “connected media ecosystem”] The vast growth that social media has enjoyed over the last three years has been immense and within the shadow of its growth we have seen an ecosystem of services and servicers develop as well. Those whom understand that the social media took kits are an important aspect to incorporate into the…read more

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Proactive public relations via purpose-built publishing: PRSA

Posted by in Communication, Derivations

“Purpose-built publishing isn’t limited to the written word. It includes audio and video broadcasts as well. Creativity, regardless of format, best distinguishes success.” As a communicator the purpose we are venturing on is to provide a message to our audience. Their purpose to the actions we are undertaking, but what we see in a lot of the modern messages is the only creation or creativity without reason. Now I am not one to say stop and do not be creative but I also do not want you to waste my…read more

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