Structuration theory as developed by Gidden’s distinguishes between systems such as small groups and structures the practices rules, norms and other resources the system makes use of to work and continue existing. Small groups are viewed as the products of structures and also produce structures themselves. Members of the small group must follow rules that lead to the production of some sort of outcome and that outcome will eventually influence the group’s future interactions. Structuration refers to the very processes the group member’s employ. The focus goes beyond the group…read more
Festinger’s Cognitive dissonance theory places emphasis on the ways in which behavior influences attitude. Individuals have a need for consistency between their attitude and behavior. In the context of the scenario of having purchased a car and after the fact coming across another which I like better, because I have already purchased a vehicle and am tied to that purchase cognitive dissonance theory predicts that I would adjust my attitude to be in line with my action or behavior of having purchased the car I like less. I would begin…read more
Constructivism: The cognitive processes that precede communication are the focus of constructivist theory. It is important to understand the influence human perception plays in the skillful production and interpretation of socially influential messages. Theory argues that human cognitive systems can be defined as construct systems; cognitive complexity, varying construct domains, levels of construct differentiation and the interpersonal construct system which are the overarching domains of construct systems. While people make sense of the world through constructs serving as the basic building blocks of cognitive organization they can also be joined…read more
Schema theory suggests that humans are active processors of information. Every waking moment we are exposed to different stimulus and we make decisions on how to respond and not respond; but if each of those were looked at individually without making reference to prior experience it would be difficult to understand or build a knowledge base. The development of our knowledge and teaching foundations rely on schematic processing and thinking.