This certificate program has been carefully designed to provide participants the most efficient and powerful tools available to promote your business online.
Whether it is Search Engine positioning, social media engagement, improving your web design and internet marketing, or understanding analytics; this program will be extremely useful for you and your organization.
Five modules make up the program which are packed with content that can be applied to your digital marketing strategy immediately:
- Developing a Digital Marketing Mindset and Creating Targeted Digital Content
- Social Media Marketing: Leveraging Social Connections for Successful Engagement
- Search Engine Marketing (SEM): Helping Others Find Your Products or Services
- Web Analytics: How to Measure Growth, Campaign Effectiveness and Improve your Strategy
- Capstone Project: Creating a Holistic Digital Marketing Campaign
This course includes online components and discussion boards that will be made available to participants on Blackboard. The Capstone module will include project presentations by the participants.