This certificate program has been carefully designed to provide participants the most efficient and powerful tools available to promote your business online.
Whether it is Search Engine positioning, social media engagement, improving your web design and internet marketing, or understanding analytics; this program will be extremely useful for you and your organization.
Five modules make up the program which are packed with content that can be applied to your digital marketing strategy immediately:
- Developing a Digital Marketing Mindset and Creating Targeted Digital Content
- Social Media Marketing: Leveraging Social Connections for Successful Engagement
- Search Engine Marketing (SEM): Helping Others Find Your Products or Services
- Web Analytics: How to Measure Growth, Campaign Effectiveness and Improve your Strategy
- Capstone Project: Creating a Holistic Digital Marketing Campaign
Why should you get a Marketing Certificate
Did you know that digital marketers are enlisted by organizations to develop strategies to promote the company’s products and services across the web, conduct brand awareness campaigns, and generate new leads and convert them into paying customers. A professional certification in digital marketing is great when you are looking to achieve specific career goals in a short period of time, checkout this article to find out why marketing is so great for a business now a days.
This course includes online components and discussion boards that will be made available to participants on Blackboard. The Capstone module will include project presentations by the participants.