Iván Silva

Cognitive Dissonance Theory The American Work Place, A Modern Day Indenturement

Posted by in Communication, Derivations, Theory

The American worker is unable to leave from a job that is underpaid, negative or detrimental to their emotional well being because of the high risks the current economical and political climate expose them to, American workers must seek to justify their commitment to their disliked jobs by adjusting their attitudes, compromising or self-justifying their situation. Cognitive dissonance theory enhances the understanding of this behavior as developed by Leon Festinger; American workers in order to minimize emotional dissonance redefine their cognitive description of their work place and submit to modern day indenturement.
Cognitive dissonance theory develops the idea of the American workers in reducing their dissonance have a motivational drive and will justify, change or place blame in order to align their emotions with their actual actions—the working situation they submit to. The theoretical explanation is significant, as often individuals believe that attitude is reflective or motivated by our actions and behavior and not the inverse.

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Gidden’s structuration theory vs. Taylor’s theory of text and conversation.

Posted by in Communication, Derivations, Theory

Structuration theory as developed by Gidden’s distinguishes between systems such as small groups and structures the practices rules, norms and other resources the system makes use of to work and continue existing.  Small groups are viewed as the products of structures and also produce structures themselves. Members of the small group must follow rules that lead to the production of some sort of outcome and that outcome will eventually influence the group’s future interactions. Structuration refers to the very processes the group member’s employ. The focus goes beyond the group…read more

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My professor, a normal person and what of expectancy violation theory.

Posted by in Communication, Derivations, Theory

Burgoon (1988) developed expectancy violation theory as a theory of non-verbal behavior centering on the behavioral expectations we have about others and what interactions with others should be like. The theory holds that if our expected behavior is violated outside of acceptable threshold levels our attention is diverted to that individual (arousal occurs) and the impact of the violation is evaluated by two factors. One of the factors is the assessment of the person commuting the violation and if it is an individual whom has a high communicator reward valence…read more

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Cognitive Dissonance Theory and Purchases

Posted by in Communication, Derivations, Theory

Festinger’s Cognitive dissonance theory places emphasis on the ways in which behavior influences attitude. Individuals have a need for consistency between their attitude and behavior. In the context of the scenario of having purchased a car and after the fact coming across another which I like better, because I have already purchased a vehicle and am tied to that purchase cognitive dissonance theory predicts that I would adjust my attitude to be in line with my action or behavior of having purchased the car I like less. I would begin…read more

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Important processes in cognitive theories of communication.

Posted by in Communication, Derivations, Theory

Constructivism: The cognitive processes that precede communication are the focus of constructivist theory. It is important to understand the influence human perception plays in the skillful production and interpretation of socially influential messages. Theory argues that human cognitive systems can be defined as construct systems; cognitive complexity, varying construct domains, levels of construct differentiation and the interpersonal construct system which are the overarching domains of construct systems. While people make sense of the world through constructs serving as the basic building blocks of cognitive organization they can also be joined…read more

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Quality Hosting Options

Posted by in Communication, Derivations, Theory

Schema theory suggests that humans are active processors of information. Every waking moment we are exposed to different stimulus and we make decisions on how to respond and not respond; but if each of those were looked at individually without making reference to prior experience it would be difficult to understand or build a knowledge base. The development of our knowledge and teaching foundations rely on schematic processing and thinking.

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