How different groups are portrayed in the media
The portrayal of certain groups (i.e. older people, Asians and women) in the media influence other’s perceptions by the use of stereotypes, which lead to cultural misunderstandings. Earlier on we touched on the female and male portrayals in the media and how the conflicting picture created by those portrayals creates dissonance due to the unrealistic examples that individuals have to try and reach. The more we continue to propagate the stereotypes and depict certain groups in particular frames the more we propagate that image and create a reference frame for the public to use when they encounter such individuals. The normative view of Hispanics and Latinos is that they work as laborers, housekeepers and gardeners and do not speak English and are uneducated. This is a typecast or stereotypical representation that is not truly representative of all Hispanics and Latinos, however when many people encounter a person in that group they may approach them with hesitance because they expect them not to speak the same language. Also, often times people will speak to them under the assumption that they lack education and have to speak to them at a different level so that they can understand. The use of stereotypes in the media is done to connect to schemas that people already have in their minds, however the continued propagation and reinforcement of those stereotypes continues to solidify them as a reality and attitude of the culture in general. When an American born Hispanic child goes to school and is being educated but every media reference point or example tells them that thy best they can achieve is being a laborer the child can then turn into the self-fulfilling prophecy.